Privacy Policy

Last Updated: July 9, 2025

The Secure Dad, LLC (“Company,” “we” or “us”) respects your privacy and is committed to protecting it through this Privacy Policy. Capitalized terms not defined herein shall have the meaning set forth in the Secure Dad ® Terms of Use (“Terms of Use”).

This Secure Dad® Privacy Policy (“Privacy Policy”) governs your access to and use of www.thesecuredad.com (the "Website"), including any content, functionality, products and services offered on or through the Website (collectively, the “Secure Dad® Offerings”), whether as a guest or a registered user.

When accessing the Secure Dad® Offerings, the Company will learn certain information about you, both automatically and through voluntary actions you may take, during your visit. This Privacy Policy applies to information we collect on the Website and in email, text, or other electronic messages between you and the Website, as well as otherwise by and/or through the Secure Dad® Offerings.

Please read the Privacy Policy carefully before you access and/or use the Secure Dad® Offerings. By using and/or accessing the Secure Dad® Offerings , or by clicking to accept or agree to the Terms of Use when this option is made available to you, you accept and agree to be bound and abide by the Privacy Policy. If you do not want to agree to the Privacy Policy, you must not access or use the Secure Dad® Offerings.

Minors

The Secure Dad® Offerings are not intended for children under 18 years of age. No one under age 18 may provide any information by and/or through the Secure Dad® Offerings. We do not knowingly collect personal information from children under 18. If you are under 18, do not use or provide any information by and/or through the Secure Dad® Offerings , make any purchases by and/or through the Secure Dad® Offerings, use any of the interactive or public comment features of the Secure Dad® Offerings, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use.

If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us at info@thesecuredad.com.

Information We Collect About You

When you access the Website, the Company will learn certain information about you during your visit.

Information You Provide To Us.

The Secure Dad® Offerings provide various places for users to provide information. We collect information that users provide by filling out forms on the Website, communicating with us via contact forms, responding to surveys, search queries on our search feature, providing comments or other feedback, and providing information when ordering a product or service via the Website.

We use information you provide to us to deliver the requested Secure Dad® Offerings, to improve our overall performance, and to provide you with offers, promotions, and information.

Behavioral Tracking

Company and its third party partners may use Cookies, pixels and other tracking technology (collectively, “Tracking Technology”) in connection with the Website for purposes of tracking users’ activities (such as websites visited, advertisements selected and pages viewed) after they leave the Website. Company and its third party partners may use this Tracking Technology to target applicable users with advertisements featuring Company products and services and third-party products and/or services that Company and/or its third party partners, as applicable, think may be of interest to applicable users. To opt out of this behavioral tracking, please: submit an unsubscribe request here.

Google®

Without limiting the foregoing, we may use the “Google Analytics®” tool, as made available by Google, Inc. (“Google®”), on the Website. Google® may collect some or all of the following information by and through the Google® tracking technology: (a) city and country of the user; (b) device type (desktop, mobile, tablet, etc.); (c) browser type; (d) referring website, search engine or social media platform; (e) Website pages visited; (f) time spent on each page; (g) navigation path through the Website; (h) actions taken on the Website (clicks, downloads, form submissions, registrations, etc.); and (i) exit pages (collectively, “Google® Data”). Google® shares the Google® Data with us.

We may combine Google® Data with your personal information, and we and/or Google® may use Google® Data to serve you targeted ads after you leave the Website. Google’s® ability to use and share the Google® Data and other information collected about your visits to (and use of) the Website is restricted by the Google Analytics® Terms of Service, available here, and the Google® Privacy Policy, available here. You may learn more about how Google® collects and processes data specifically in connection with these tools here. You may prevent your data from being tracked and/or used by Google® by downloading and installing the Google® Opt-out Browser Add-on, available here

Kit®/ConvertKit

We may also use a web analysis tool called Kit®, as made available by Kit, Inc. f/k/a ConvertKit, Inc. (“Kit”). Kit may collect some or all of the following information by and through the Kit® tracking technology: (a) data about users who visit the Website; (b) demographic information of users who visit the Website; (c) actions taken on the Website (clicks, downloads, form submissions, registrations, etc.); (d) actions taken with respect to email messages sent to Company’s database; and (e) click-through rates from the emails sent to the Company Database (collectively, “Kit Data”). Kit shares Kit Data with us.

We may combine Kit Data with your personal information, and we and/or Kit may use Kit Data to serve you targeted ads after you leave the Website. Information pertaining to Kit’s use of Kit Data and Kit’s privacy policy can be found here.

General Do Not Track

In general, users may be able to disable some, but not all, of this tracking activity by utilizing the “Do Not Track” setting or similar options within most major Internet browsers. We do not honor or alter our behavior when a user has activated the “do-not-track” setting on her/his browser. In addition, users may be able to opt-out of this form of tracking utilizing the options made available by the Network Advertising Initiative or Digital Advertising Alliance. To the greatest extent permissible under applicable law, we are not responsible for the tracking practices of third-parties in connection with the Website.

Use of Cookies and Pixels

Similar to other commercial websites, our Website utilizes a standard technology called “cookies” and server logs to collect information about how our Website is used. Information gathered through cookies and server logs may include the date and time of visits, the pages viewed, time spent at our Website, and the websites visited just before and just after our own Website, as well as your IP address.

A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a website, that website’s computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. Each website can send its own cookie to your browser if your browser’s preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other websites.

Email Information

If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received online, via mail, and via telephone. This also applies when you register on the Website, sign up through any of our forms using your email address or make a purchase on the Website. For further information see the email policies below.

Email Policies

We are committed to keeping your e-mail address confidential. We do not sell, rent, or lease our subscription lists to third parties, and will not disclose your email address to any third parties except as allowed in the section titled “Disclosure of Your Information.”

We will maintain the information you send via e-mail in accordance with applicable federal law.

In compliance with the CAN-SPAM Act, all e-mails sent from our organization will clearly state who the e-mail is from and provide clear information on how to contact the sender. In addition, all e-mail messages will also contain concise information on how to remove yourself from our mailing list so that you receive no further e-mail communication from us.

Our emails provide users with the opportunity to opt-out of receiving communications from us and our partners by reading the unsubscribe instructions located at the bottom of any e-mail they receive from us at any time.

Users who no longer wish to receive our newsletter or promotional materials may opt-out of receiving these communications by clicking on the unsubscribe link in the e-mail.

How and Why We Collect Information

The Company collects your information in order to record and support your participation in the activities you select. If you register to download a book or resources, sign up for our newsletter, and/or purchase a product from us, we collect your information. We use this information to track your preferences and to keep you informed about the products and services you have selected to receive and any related products and/or services. As a visitor to this Website, you can engage in most activities without providing any personal information. It is only when you seek to download resources and/or register for services that you are required to provide information.

If you are outside the European Union and opt to receive any free resources, participate in any free training programs, register for a webinar, register for a live event, register for a seminar, or purchase any products sold by the Company on this Website, we will automatically enroll you to receive our free email newsletter. If you do not wish to receive this newsletter, you can unsubscribe anytime. We include an “unsubscribe” link at the bottom of every email we send. If you ever have trouble unsubscribing, you can send an email to info@thesecuredad.com requesting to unsubscribe from future emails.

If you are in the European Union and opt to receive any free resources, participate in any free training programs, register for a webinar, register for a live event, register for a seminar, or purchase any products sold by the Company on this Website, we will only enroll you to receive our free email newsletter if you affirmatively consent to it. If you do not wish to receive this newsletter, you can unsubscribe anytime. We include an “unsubscribe” link at the bottom of every email we send. If you ever have trouble unsubscribing, you can send an email to info@thesecuredad.com requesting to unsubscribe from future emails.

How Do We Use the Information that You Provide to Us?

We use personal information for purposes of presenting our Secure Dad® Offerings and its contents to you, providing you with information, providing you with offers for products and services, providing you with information about your subscriptions and products, carrying out any contract between you and the Company, administering our business activities, providing customer service, and making available other items and services to our customers and prospective customers.

From time-to-time, we may use the information you provide to us to present you with offers to purchase products and services provided by third parties in exchange for a commission to be paid to us by such third parties. Should you opt to take part in such promotions, the third parties will receive your information.

From time-to-time, we may use the information you provide to us to display advertisements to you that are tailored to your personal characteristics, interests, and activities.

Disclosure of Your Information

As a general rule, we do not sell, rent, lease or otherwise transfer any information collected whether automatically or through your voluntary action.We may disclose your personal information to our subsidiaries, affiliates, and service providers for the purpose of providing our Secure Dad® Offerings to you.

We may disclose your personal information to a third party, including a lawyer or collection agency, when necessary to enforce our terms of service or any other agreement between you and the Company.

We may provide your information to any successor in interest in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of the Company’s asserts and/or business.

We may disclose information when legally compelled to do so, in other words, when we, in good faith, believe that the law requires it or for the protection of our legal rights or when compelled by a court or other governmental entity to do so.

How Do We Protect Your Information and Secure Information Transmissions?

We employ commercially reasonable methods to ensure the security of the information you provide to us and the information we collect automatically. This includes using standard security protocols and working only with reputable third-party vendors.

Email is not recognized as a secure medium of communication. For this reason, we request that you do not send private information to us by email. However, doing so is allowed, but at your own risk. Some of the information you may enter on our website may be transmitted securely via a secure medium known as Secure Sockets Layer, or SSL. Credit Card information and other sensitive information is never transmitted via email.

The Company may use software programs to create summary statistics, which are used for such purposes as assessing the number of visitors to the different sections of the Website, what information is of most and least interest, determining technical design specifications, and identifying system performance or problem areas.

For Website security purposes and to ensure that the Secure Dad® Offering remains available to all users, the Company uses software programs to monitor network traffic to identify unauthorized attempts to upload or change information, or otherwise cause damage.

It is our policy to post any changes we make to this Privacy Policy on this page. If we make material changes to how we treat our users' personal information, we will notify you by email to the email address specified in your account and/or through a notice on the Website home page. The date the Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this Privacy Policy to check for any changes.

Visitors’ GDPR Rights

If you are within the European Union, you are entitled to certain information and have certain rights under the General Data Protection Regulation. Those rights include:

We will retain any information you choose to provide to us until the earlier of: (a) you asking us to delete the information, (b) our decision to cease using our existing data providers, or (c) the Company decides that the value in retaining the data is outweighed by the costs of retaining it.

You have the right to request access to your data that the Company stores and the rights to either rectify or erase your personal data.

You have the right to seek restrictions on the processing of your data.

You have the right to object to the processing of your data and the right to the portability of your data.

To the extent that you provided consent to the Company’s processing of your personal data, you have the right to withdraw that consent at any time, without affecting the lawfulness of processing based upon consent that occurred prior to your withdrawal of consent.

You have the right to lodge a complaint with a supervisory authority that has jurisdiction over issues related to the General Data Protection Regulation.

We require only the information that is reasonably required to enter into a contract with you. We will not require you to provide consent for any unnecessary processing as a condition of entering into a contract with us.

The Company welcomes your questions or comments regarding the Privacy Policy:

The Secure Dad, LLC

851 HWY 378 STE100-48

Lexington, SC 29072

Email Address: info@thesecuredad.com